G4S Security

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G4S

For the past two years we've been producing a newsletter for G4S. This has replaced a newsletter which used to be sent to each of their 8 to 10,000 employees. The electronic version goes to the same number of people, saving a significant amount of money on postage and print.

The newsletter now comprises two elements; the email which gets sent out and the newsletter which the email links to. This means that employees get a summary of the contents of the email, and links to popular areas of the G4S websites, as well as the newsletter itself which is an interactive PDF.

G4S themselves receive a full analysis of the distribution, including which email addresses "bounced" or were invalid, how many staff opened the newsletter, how many times and when.

The PDF newsletter itself is a lightweigh document which contains interactive links to relevant web areas, and can be viewed on screen, or printed out by the end user, again saving significant amounts of money.

PROJECT DETAILS

  • Client: G4S
  • Project type: eNewsletter distribution
  • Project date: Ongoing
  • URL: www.g4s.com

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